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Mar
22
2011
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Posted 2 years 62 days ago ago by John Clark  2 Comments
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0 Wows
What the heck is a title tag?
Every web page should have a proper title tag. It's like light to a moth in search results. If you are not a web designer then you may be wondering what the heck a title tag is anyway.
Hidden above the visible page of most every website is a header section, like hidden codes you don't see, that set up a lot of things for how the page is displayed and coded. Let's say you are a residential builder, you would have a title tag that should look like this: <title=3 Tips for Finds The Right House for You</title> .
So why bother if no one can ever see it? Well you can in your search results and in the header on your browser. That would be in the upper left at the top of Internet Explorer. Even more importantly, do a Google search and the first line in every listing results in blue that you can click on will be your title tag (see the second video below). If your page doesn't have it Google will use the first 100 or so characters it finds on your site, which may not be so flattering for that listing. That phase has to "sell" the searcher on reading your description (another subject) in the short sentence below and then deciding whether or not to click on your link for an answer.
It can do a lot more also. Let's briefly look at the elements of it.
1. Imbedded Search Phrase. You need to do your homework on your key search phrases and niche terms. Don't guess at this as you will probably be wrong. One of our main tools for this is WordTracker and it will help us figure out phrases that are typed in a lot with less competition. It costs a pretty penny for us monthly but well worth it. For a freebie try the Google Wonderwheel. It's on the left menu of your search results, just click around over there until you find it or play the video below:
Once you find the targeted search phrase that is of interest to enough people, embed that phrase or those words on your page's title tag. You'll also need to have it prominately on your page to back it up but that's another subject.
2. Search Robots - it lets them know it is important to your page if you put in the title. Putting key words in the key word tag in your header is worthless if those words are not actually on the page. When your page has your key phrase and words in the title tag and the keywords tag plus featured in tags or used as anchors on the page, then you are talking results. It's like issuing an invitation for a date to a beautiful lady, picking her up and delivering her to the restaurant. You've warmed a heart.
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