By John Clark on
12/29/2008 2:19 PM
So, what are these little icons on our blog and various pages of our website? Can they be useful for your business? If so how?
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By John Clark on
12/29/2008 1:47 PM
Sex in advertising is generally thought to be more useful in selling to men than to women. But a study soon to be published in The Journal of Consumer Research finds that this effect is reversed when emotional intimacy justifies the sex.
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By John Clark on
12/22/2008 8:04 AM
"Instant success takes time" is one of my favorite sayings. New products, people, or ideas that appear to burst on the scene unheralded and soar to the top quickly have often been preceded by a long period of preparation, rehearsal, and trial-and-error experimentation.
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By John Clark on
12/14/2008 2:25 PM
Harry Beckwith relates insightful keys to business relationships in his book, "The Invisible Touch". One of them is the need to constantly remind ourselves about what the customer really thinks is important.
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By John Clark on
12/14/2008 2:20 PM
There are many SEO myths circulating on the Internet. These misconceptions are often crazy and while some are based on partial reality, others have spread due to the lack of being proved wrong.
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By John Clark on
12/14/2008 2:16 PM
I was in both LinkedIn and FaceBook and didn't see the significance. My business was humming along just fine and didn't need the distraction. Don forced my mind open a bit and so I took it upon myself to find out if there was some gold to mine there that I had missed.
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By John Clark on
12/14/2008 2:09 PM
Because the home page is the first page most of your visitors will see, it’s also the most important page. Its purpose is to grab the readers’ attention and help them find information quickly and easily. If your home page lacks facts or is confusing, your visitors will click off before they ever gets a chance to know you.
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