"I want to be in the top 10 on Google!" The jaw was set and the eyes were steady as they tried to pear into mine as if to gage my ability to achieve his dream. Could I wave the necessary wands to acheive his goal of getting to the top of Google's mountain? So many business owners are a victim of just that sort of blindness when it comes to Internet marketing.
The goal should never be to be at the top of Google's search engine. The goal should be to make money, increase your customer base, increase donations or drive traffic through your front door.