Targeting a specific group of consumers for your product or service - that's Niche Marketing. It's about catering to specialized needs within a market group. Traditional marketing focuses on more of a generalized audience.

A classic example of this being effective came from one of our attendees at our Social Networking Seminars, Denise DeVries from Griffin Pest Control. As you can image their business can target wide variety of needs but they have become national experts on bed bugs. Yes, bed bugs are a huge issue for land lords, hotel chains and home owners. They now hold large seminars on how to detect, prevent and exterminate bed bugs. They have become nationally recognized for this and recently have won large state contracts for this service, which has led to even more. They found this niche by working with Social Media Marketing.

For a Niche Marketing Strategy you must first identify your target audience. Have you found your niche yet? Once you do, how do you reach that niche using the tools the internet offers?

Contact us for help in establishing your niche and learning how to market to it. Our 1 Hour Free Consulation for new clients can help.