Turn your website into an effective tool for sales, marketing, communication and information

As your business changes and develops your website and online strategies need to keep pace. If it is built right from the foundation up it can do that. Otherwise you feel the squeeze.

For the medium sized business (100-500 employees) your website is often mission critical. It not only provides information and marketing for business growth, it can also be used for intranet services for your employees and management.  Wow can provide you with that level of service and functionality.

As your business grows you may be experiencing other problems that should be addressed

• An outdated website. It may have been progressive when you created it but now it has fallen seriously behind the curve.
• A substandard Content Management System. Do you find yourself struggling to maintain current content on your website because it is so difficult to edit it? The world of CMS has made great strides over the last three years and you can take advantage of it to increase employee productivity. Quicker editing means less time doing it and helps keep things up-to-date.
• Improved or new Intranet System. As your organization grows the need have better in-house communication grows with it. It is now more economical then ever before to create a highly effectively password secure Intranet communications system to keep all your employees, vendors, sales people and others in the loop. With a simple login system they can have access to any level of content that you permit. When this system is Internet based it is often called an 'extranet'.

Improved Strategies for Customer Relations

The best way to do that is to take off your company hat and begin to think like one of your customers. The content you create should be a solution to your customer's problems and should not even mention your company or products at all!  Instead, establish yourself as thought leader in his problem solving. Let's imagine you are a fine dining restaurant. Instead of just creating a site to show off your menu, prices and hours of operation you also set up some podcasts of how to choose the right wine for a rib eye with red potatoes. How about idea for planning the perfect wedding reception or grooms dinner party? How about a series of articles about catering tips?

By doing this you become a constant resource for people to turn to and trust. People do business with people they trust. Want to know who is absolutely the worst at this? Car dealerships. Normally they offer nothing more than their best price deals, hours of operation and inventory. That's about it. They are thought leaders in nothing. If you want to actually find out about the cars they sell you have to go elsewhere to Edmunds or Consumer's Reports.

Social Networking - yes even for medium to large business is very important

Consider this, the number of people using Social Networking now equals the number of people using email. Every one of the Fortune 500 companies have top executives using LinkeIn.com for their contact sphere. Consider this: Social Networking customers are 10 times more valuable than your other customers. Why? Because, when they are happy with you; they literally spread the word about you to all their contacts. It is vital to create relationships like this online.

Have we missed what you want to learn about improving your company image and message on the web? It's a vast area and we'd love to talk with you about it. Please swing on over to the contact form and let us know what's on your mind. We'd love to help.