May 2007 - Posts
By Jerry Bader (c) 2007 Advertising is all about telling your marketing story: a story that your audience can relate to, so that it builds confidence and credibility in your ability to deliver your product or service. A well-crafted business story invites
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What is the next most important aspect to obtaining top visibility for a page? If you guessed “conversion” you are right. How are your high performance pages converting for you. Are there things you could do to help you convert more of your traffic into
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When creating new content, you probably have a clear objective for your Web page. What action do you want your visitor to take after they read your content? When researching your customer search trends, try and identify their interests and needs FIRST,
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Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional
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Having a free newsletter or eZine is an essential marketing tool for any business, individual, or organization. Upon first consideration, it may seem like a third-rate marketing ploy, or not worth the hassle to maintain. However, when you create a newsletter,
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By James Kinsley (c) 2007 Do you want to get the traffic you deserve flooding into your website? Code optimization is an essential component of the search engine optimization process and if you aren’t technically minded then it can be difficult to get
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