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Conversion rates (RSS)
By Susan Greene ( susangreenecopywriter.com ) Because the home page is the first page most of your visitors will see, it’s also the most important page. Its purpose is to grab the readers’ attention and help them find information quickly and easily. If
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There in front of me sat the unusual "tip" jar, with a twist. I stood at the new coffee shop in town ordering the usual concoction to quench my caffeine craving when I noticed sign on the jar. The sassy and delightful gal named Nadean went to fix my brew
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Just because you think something to be true doesn't necessarily reflect the real truth. More often than not in my life it has reflected self delusion between those two extremes. In studying the field of business marketing I have finally discovered a number
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Harry Beckwith relates insightful keys to business relationships in his book, "The Invisible Touch". One of them is the need to constantly remind ourselves about what the customer really thinks is important. To illustrate it he recalls to mind the movie
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By John Alexander There are two important components that can most impact a sales oriented business Web site. Obviously we spend a fair bit of time teaching students how to get the benefit of enormously improved visibility through search engine marketing.
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By Jerry Bader (c) 2007 Advertising is all about telling your marketing story: a story that your audience can relate to, so that it builds confidence and credibility in your ability to deliver your product or service. A well-crafted business story invites
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What is the next most important aspect to obtaining top visibility for a page? If you guessed “conversion” you are right. How are your high performance pages converting for you. Are there things you could do to help you convert more of your traffic into
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