Browse by Tags
All Tags »
Customer focus (RSS)
By Susan Greene ( susangreenecopywriter.com ) Because the home page is the first page most of your visitors will see, it’s also the most important page. Its purpose is to grab the readers’ attention and help them find information quickly and easily. If
Read More...
In early 2003 Amazon.com did something very revolutionary and stupid, or so it was thought at the time. Funny how people who do things truly innovative are thought to be crazy, at least until it works. His decision was to eliminate all advertising and
Read More...
Just because you think something to be true doesn't necessarily reflect the real truth. More often than not in my life it has reflected self delusion between those two extremes. In studying the field of business marketing I have finally discovered a number
Read More...
Harry Beckwith relates insightful keys to business relationships in his book, "The Invisible Touch". One of them is the need to constantly remind ourselves about what the customer really thinks is important. To illustrate it he recalls to mind the movie
Read More...
When you consider the complete value of a customer to you and your team – the lifetime value – the importance of having a sense of "selling urgency" should skyrocket. Every money hour * not invested in sales activities can delay (or completely eliminate)
Read More...
Is Your Website An Asset Or a Liability? By Nick Yorchak (c) 2007 Remember back in the good ol' days when having a website was something every company needed and wanted? Websites were the wave of the future, and the dream of transitioning to conducting
Read More...
By Jerry Bader (c) 2007 The other day I picked up a book that was sitting on my night table for over a year. It's just a small book and seemed like an easy read, perfect for falling sleep. It was called, "The Invisible Touch" by Harry Beckwith. Mr. Beckwith
Read More...
By John Clark Create It and Forget It Doesn't Work! I t takes a lot of work to plan and develop a good professional website. It's not just in the cost of a hiring someone to create your website and getting things off the ground. It costs you time (which
Read More...
By John Alexander There are two important components that can most impact a sales oriented business Web site. Obviously we spend a fair bit of time teaching students how to get the benefit of enormously improved visibility through search engine marketing.
Read More...
By Jerry Bader (c) 2007 Advertising is all about telling your marketing story: a story that your audience can relate to, so that it builds confidence and credibility in your ability to deliver your product or service. A well-crafted business story invites
Read More...
What is the next most important aspect to obtaining top visibility for a page? If you guessed “conversion” you are right. How are your high performance pages converting for you. Are there things you could do to help you convert more of your traffic into
Read More...
When creating new content, you probably have a clear objective for your Web page. What action do you want your visitor to take after they read your content? When researching your customer search trends, try and identify their interests and needs FIRST,
Read More...