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By Susan Greene ( susangreenecopywriter.com ) Because the home page is the first page most of your visitors will see, it’s also the most important page. Its purpose is to grab the readers’ attention and help them find information quickly and easily. If
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There in front of me sat the unusual "tip" jar, with a twist. I stood at the new coffee shop in town ordering the usual concoction to quench my caffeine craving when I noticed sign on the jar. The sassy and delightful gal named Nadean went to fix my brew
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By Seomul Davis (c) 2008 There are many SEO myths circulating on the Internet. These misconceptions are often crazy and while some are based on partial reality, others have spread due to the lack of being proved wrong. Here is an example: Let's assume
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By Natalie Revell (c) 2008 For most of us, Google is a hard nut to crack. Efforts upon efforts are put forth to increase your site's SEO and while your efforts are working in other search engines, they just seem slow when it comes to Google. So what do
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Just because you think something to be true doesn't necessarily reflect the real truth. More often than not in my life it has reflected self delusion between those two extremes. In studying the field of business marketing I have finally discovered a number
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Harry Beckwith relates insightful keys to business relationships in his book, "The Invisible Touch". One of them is the need to constantly remind ourselves about what the customer really thinks is important. To illustrate it he recalls to mind the movie
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Is Your Website An Asset Or a Liability? By Nick Yorchak (c) 2007 Remember back in the good ol' days when having a website was something every company needed and wanted? Websites were the wave of the future, and the dream of transitioning to conducting
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By Jerry Bader (c) 2007 The other day I picked up a book that was sitting on my night table for over a year. It's just a small book and seemed like an easy read, perfect for falling sleep. It was called, "The Invisible Touch" by Harry Beckwith. Mr. Beckwith
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By Scott Buresh (c) Medium Blue 2007 It's an unfortunate fact - no matter how good your search engine optimization company or in-house talent is, brand new websites have a more difficult time achieving search engine success for competitive phrases than
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By John Clark Create It and Forget It Doesn't Work! I t takes a lot of work to plan and develop a good professional website. It's not just in the cost of a hiring someone to create your website and getting things off the ground. It costs you time (which
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By John Alexander There are two important components that can most impact a sales oriented business Web site. Obviously we spend a fair bit of time teaching students how to get the benefit of enormously improved visibility through search engine marketing.
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By Erin Ferree (c) 2007 Now that you've designed and launched your website, you have a powerful marketing tool for your business. But, your website is only as useful as the content is current. The process of keeping the content on your site current is
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