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My Web Site is Built - So Where's the Traffic and Business? Your website is built and sitting pretty. So where are all the people you hoped would come over to play? You need traffic for your site to be effective and to start generating leads. Now that
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That's what I used to ask myself as numerous acquaintances kept tagging me to be part of their realm of contacts in FaceBook.com or LinkedIn.com. It seemed a nuisance until I sat down with an old contact, Don Tinney from EOS Worldside (EOS=Entrepreneurial
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Lock this concept into your mind: The higher the price, the higher the perceived value and quality . With that higher perceived value comes the temptation, for those who can afford either choice, to step up the quality that price promises. A higher price
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In early 2003 Amazon.com did something very revolutionary and stupid, or so it was thought at the time. Funny how people who do things truly innovative are thought to be crazy, at least until it works. His decision was to eliminate all advertising and
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Just because you think something to be true doesn't necessarily reflect the real truth. More often than not in my life it has reflected self delusion between those two extremes. In studying the field of business marketing I have finally discovered a number
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Harry Beckwith relates insightful keys to business relationships in his book, "The Invisible Touch". One of them is the need to constantly remind ourselves about what the customer really thinks is important. To illustrate it he recalls to mind the movie
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When you consider the complete value of a customer to you and your team – the lifetime value – the importance of having a sense of "selling urgency" should skyrocket. Every money hour * not invested in sales activities can delay (or completely eliminate)
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Is Your Website An Asset Or a Liability? By Nick Yorchak (c) 2007 Remember back in the good ol' days when having a website was something every company needed and wanted? Websites were the wave of the future, and the dream of transitioning to conducting
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From justsell.com Bottom line... sales success is based on dollars ultimately generated There are certainly several additional organizational contributions that the salesperson can (and should) make, but when evaluating a salesperson's value... sales
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By Jerry Bader (c) 2007 The other day I picked up a book that was sitting on my night table for over a year. It's just a small book and seemed like an easy read, perfect for falling sleep. It was called, "The Invisible Touch" by Harry Beckwith. Mr. Beckwith
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By John Clark Create It and Forget It Doesn't Work! I t takes a lot of work to plan and develop a good professional website. It's not just in the cost of a hiring someone to create your website and getting things off the ground. It costs you time (which
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By John Alexander There are two important components that can most impact a sales oriented business Web site. Obviously we spend a fair bit of time teaching students how to get the benefit of enormously improved visibility through search engine marketing.
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By Jerry Bader (c) 2007 Advertising is all about telling your marketing story: a story that your audience can relate to, so that it builds confidence and credibility in your ability to deliver your product or service. A well-crafted business story invites
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Sometimes you need a nudge or an idea to help take your business a step further ahead. The Web can be a wonderful resource and often the best stuff gets buried in the volume of things. We are dedicated to helping businesses succeed. As we discover helpful
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What is the next most important aspect to obtaining top visibility for a page? If you guessed “conversion” you are right. How are your high performance pages converting for you. Are there things you could do to help you convert more of your traffic into
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