Marketing Your Business

10 RULES FOR WRITING YOUR HOME PAGE

John Clark — Mon, 04 Aug 2008 13:06:00 GMT

By Susan Greene ( susangreenecopywriter.com ) Because the home page is the first page most of your visitors will see, it’s also the most important page. Its purpose is to grab the readers’ attention and help them find information quickly and easily. If...(read more)

Turn A Phrase To Turn A Head

John Clark — Fri, 13 Jun 2008 23:51:00 GMT

There in front of me sat the unusual "tip" jar, with a twist. I stood at the new coffee shop in town ordering the usual concoction to quench my caffeine craving when I noticed sign on the jar. The sassy and delightful gal named Nadean went to fix my brew...(read more)

The Most Ignored Key To Website Traffic!

John Clark — Sat, 17 May 2008 00:46:00 GMT

My Web Site is Built - So Where's the Traffic and Business? Your website is built and sitting pretty. So where are all the people you hoped would come over to play? You need traffic for your site to be effective and to start generating leads. Now that...(read more)

Why Bother With "LinkedIn" or "Facebook"?

John Clark — Sun, 11 May 2008 17:51:00 GMT

That's what I used to ask myself as numerous acquaintances kept tagging me to be part of their realm of contacts in FaceBook.com or LinkedIn.com. It seemed a nuisance until I sat down with an old contact, Don Tinney from EOS Worldside (EOS=Entrepreneurial...(read more)

Organic SEO Top 10 Myths

John Clark — Sun, 13 Apr 2008 00:33:00 GMT

By Seomul Davis (c) 2008 There are many SEO myths circulating on the Internet. These misconceptions are often crazy and while some are based on partial reality, others have spread due to the lack of being proved wrong. Here is an example: Let's assume...(read more)

7 Easy Ways to Romance the Google Bot!

John Clark — Wed, 09 Apr 2008 13:32:00 GMT

By Natalie Revell (c) 2008 For most of us, Google is a hard nut to crack. Efforts upon efforts are put forth to increase your site's SEO and while your efforts are working in other search engines, they just seem slow when it comes to Google. So what do...(read more)

Using a Higher Price as a Tempation not a Turn Off

John Clark — Sun, 13 Jan 2008 17:44:00 GMT

Lock this concept into your mind: The higher the price, the higher the perceived value and quality . With that higher perceived value comes the temptation, for those who can afford either choice, to step up the quality that price promises. A higher price...(read more)

Take Your Advertising Money and Give It To Your Customers

John Clark — Fri, 11 Jan 2008 20:15:00 GMT

In early 2003 Amazon.com did something very revolutionary and stupid, or so it was thought at the time. Funny how people who do things truly innovative are thought to be crazy, at least until it works. His decision was to eliminate all advertising and...(read more)

How Do People View Your "Expertise"?

John Clark — Tue, 08 Jan 2008 18:50:00 GMT

Just because you think something to be true doesn't necessarily reflect the real truth. More often than not in my life it has reflected self delusion between those two extremes. In studying the field of business marketing I have finally discovered a number...(read more)

Enough About You - Let's Talk About Me

John Clark — Tue, 08 Jan 2008 16:55:00 GMT

Harry Beckwith relates insightful keys to business relationships in his book, "The Invisible Touch". One of them is the need to constantly remind ourselves about what the customer really thinks is important. To illustrate it he recalls to mind the movie...(read more)

The Complete Value of a Customer

John Clark — Mon, 07 Jan 2008 12:57:00 GMT

When you consider the complete value of a customer to you and your team – the lifetime value – the importance of having a sense of "selling urgency" should skyrocket. Every money hour * not invested in sales activities can delay (or completely eliminate)...(read more)

Is Your Website An Asset Or a Liability?

John Clark — Mon, 03 Dec 2007 14:03:00 GMT

Is Your Website An Asset Or a Liability? By Nick Yorchak (c) 2007 Remember back in the good ol' days when having a website was something every company needed and wanted? Websites were the wave of the future, and the dream of transitioning to conducting...(read more)

Sales Success - Don't Allow Permission Based Failure

John Clark — Mon, 12 Nov 2007 12:41:00 GMT

From justsell.com Bottom line... sales success is based on dollars ultimately generated There are certainly several additional organizational contributions that the salesperson can (and should) make, but when evaluating a salesperson's value... sales...(read more)

Websites: It's The Experience Stupid

John Clark — Fri, 09 Nov 2007 13:31:00 GMT

By Jerry Bader (c) 2007 The other day I picked up a book that was sitting on my night table for over a year. It's just a small book and seemed like an easy read, perfect for falling sleep. It was called, "The Invisible Touch" by Harry Beckwith. Mr. Beckwith...(read more)

Brand New Websites: A Search Engine Optimization Company Perspective

John Clark — Thu, 08 Nov 2007 13:47:00 GMT

By Scott Buresh (c) Medium Blue 2007 It's an unfortunate fact - no matter how good your search engine optimization company or in-house talent is, brand new websites have a more difficult time achieving search engine success for competitive phrases than...(read more)