Have You Noticed Cats are Different from Dogs?
Before you go, "well, duh" think about how this relates to your customers. Think about how much you are different from your spouse. Think about how different your children, raised in the same house with the same two parents are different from each other? Your cat will never bark and your dog will never meow.
Now if a cat were to put together a website for his pet toy company, what are the odds he would naturally design it to appeal to other cats? It would be filled with birds, mice, catnip and fish flavored meals. He'd miss out on all the dog business that is out there because he would tend to build a business and a site that appealed to what he likes falsely assuming that it would appeal in the same way to everyone else. Wrong!
Let's add another complication to this - People! Since Hippocrates in 370 BC we have been able to identify four basic and major personality types: Sanguine, Choleric, Phlegmatic and Melancholic. Carl Jung called them Feeler, Thinker, Sensor and Intuitor. Others have other names. We use Methodical, Spontaneous, Humanistic and Competitive.
We don't care about an entire personality profile. We only care about what it is in that profile that relates to making a "purchase decision". The words used, the color combinations, the visual aides - all have to be put in place to appeal to as wide an audience as you can.
Just because it appeals to you as a Methodical personality requiring detail oriented hard evidence doesn't mean it will appeal to a Humanistic personality that is looking for personal relationships and testimonials. We have made it a study to learn what motivates buying decisions. The benefit to you is a site that has all the pieces in place to reach the widest audience possible. This takes a team approach. A team should be populated from all four personality types. It should have a Charlie Brown, a Linus, a Lucy and a Schroeder. Throw in a Pigpen and Franklin and you start to get the idea.
Another key area to examine is providing proper incentives so you customers are compelled to act.
1-2-3 Step Process
Making it easy is our 1-2-3 Step Process. You might be surprised on how we can simplify things. We invite you to take advantage of our FREE 1 HOUR CONSULTATION so we can learn more about each other.
Conclusion
Give us a call at 269.321.5041, email us or fill in our contact form and ask for a free consultation. Learn how easy it can be when the right resources are available to you.